—- Calls For Social Media Policy

With over sixty percent of the global population aligned to the use of Social Media, SM, Akwa Ibom State Government has been commended for adopting this new and fastest media platform in the dissemination of its programmes and activities.

The commendation was given by the Nigeria Institute of Social Media Analysis, NISMA, at the opening of a Two-Day Workshop organised by the Institute for workers in the public and private sectors, held at the Bliss Continental Hotel and Resort, Calabar, on Friday 8th – Saturday 9th April, 2022.

With the theme – “Social Media and Workplace Productivity”, the Workshop with Resource Persons from the Information Sector and Civil Society Organisations, CSO, drew participants from the Presidential Amnesty Programme, PAP, the Central Bank of Nigeria, CBN, Channels Television and the Akwa Ibom State Government through the Ministry of Information and Strategy.

Presenting an overview of the Workshop, a facilitator, Mr. Chris Kaka of the Institute of Social Media Analysis, NISMA, lauded the Akwa Ibom State Government for investing in the New Media as demonstrated in the sponsorship of her employees for training at the workshop and urged government establishments and organisations to develop Social Media policy for effective service delivery.

Chris Kaka noted that, with over 43 million Nigerians using the Social Media and  government establishments fast adopting the online Media  in the dissemination and sharing of programmes and activities due to its fast and wide reach of audiences, it has become expedient to draw up guiidelines and policy to stem unethical use of the platform by employees and also maximise opportunities inherent in the Social Media.

Presenting a Lecture on “The Managerial Role in Designing and Implementing Organisational Social Media Plans”, Tijah Bolton-Akpan, the Executive Director of Policy Alerts, a Civil Society Organisation, CSO, stressed the importance of the “Content is Key”, model of the Social Media emphasizing that, managers of organisations’ Social media pages must ensure that, they draw traffic to their pages through attractive contents.

Tijah Bolton-Akpan enlisted the necessity for effective monitoring of organisations’ Social Media handles to include: Developing the brand of the organisation, building and protecting reputation of organisation, increasing market/public reach by organisations, opening communication /engagements by organisations as well as giving meaning to the Nigerian Democratic setting.

Other Resource Persons who were lined-up for the workshop included: Dr. Omomiyi Ibietan of the Nigeria Communications Commission, NCC, who took participants on Social Media Stakeholders mapping and Chris Eze of the Nigeria Institute of Social Media Analysis, NISMA who took participants on ” Social Media’s Impact on Organisational growth”, among others.

Features of the two days workshop included: Interactive sessions, problem solving and Breakout session as well as programme evaluation exercise.

Five employees of Akwa Ibom State Government were sponsored for the workshop through the Ministry of Information and Strategy namely: the Director (Public Relations), Mrs. Grace Akpan, Director(Strategy), Mr. Aniekan Ukpong, Chief Executive Officer (Information) Mr. Idris Mabadeje, an Information Officer 1, Emmanuel Emmanuel and SA(Social Media) to the Honourable Commissioner for Information and Strategy, Blessing Menim.

The Akwa Ibom State delegation led by the Director of Public Relations, Mrs Grace Akpan, expressed deep appreciation to the State Government for the sponsorship and the Commissioner for Information and Strategy, Comrade Ini Ememobong for his facilitating role.

The participants emphasized that, the Workshop which is part of the ongoing training exercise of Comrade Ini Ememobong for the staff will boost service delivery vis-a-vis the use of Social Media for government programmes and activities.